LANSING, Mich., Sept. 21 /PRNewswire/ -- Custom motorcycle fabricator from Portland, Michigan, Cool City Customs, launches the Legend Series brand under legendary boxing great Thomas "The Hitman" Hearns at the International Bike Show in Las Vegas, Nevada September 27th through September 30th, 2007.

Mr. Hearns has expanded his business ventures into sports celebrity marketing and has teamed with Cool City Customs to develop cutting edge technology, performance, and design to lead the motorcycle industry into a new era of custom bikes.

"My decision to team up with Cool City Customs is due to the dedication Mr. Hattan has for his company along with the innovation and sexy designs for the bike enthusiast. Additionally, my strong belief and confidence with the marketing visionary behind Cool City Customs, Coleen King, president and founder of King Media, and their ability to take this product to a global market place solidified my decision," says Mr. Hearns.

Cool City Customs debuts the Legend Series with 3 fresh designs in custom bikes and leads the industry in technology.

"I couldn''t be happier with the partnership of Mr. Hearns to the Cool City Customs team. Mr. Hearns'' legendary career and exemplary role as a leader of professional sports will be an asset to the overall growth and success of Cool City Customs as we enter into the national and global marketplace."

For more information or for a complimentary brochure please call Angela Monroe at 517.333.2048.

Source: Cool City Customs

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