“尽管存在政治不确定性，2019年对英国游戏行业来说仍旧令人满意的一年，但从某种程度上它像是2020年的预热。新的平台总是能带来新机会，令人欣慰的是英国公司接纳了Apple Arcade、Stadia和Epic Games等新平台。尽管2020年PS5和Xbox Series X的发行必将引发巨大躁动，我觉得更有趣的是Apple Arcade、Stadia、Xbox GamePass、PlayStation Now以及传闻的亚马逊新云平台的发展，这些订阅服务将如何颠覆行业。”

And then there are the mobile teams. International outfits such as King have made a home in the UK, while the likes of the Supercell-owned Space Ape and the celebrated ustwo games exemplify the kind of ambitious, creative mobile developers that capably attract praise and build tidy revenues here.

Peter Willington，Auroch Digital创意制作人

Oscar Clark, Chief of Curiosity, Fundamentally Games

The elephant in the room regarding all this potential, of course, is political uncertainty around Brexit. The recent general election may have made the outcome and timing of Brexit easier to predict, but the impact remains a cause for much thought and patience. Equally, in the years since the 2016 referendum, business, investment and the economy in the UK have had to negotiate a period with very little certainty.

这一切从某种程度上建立在一个由技术和服务商组成的强大生态系统之上，而这些服务商又诞生于英国悠久的游戏制作历史。

以下是当前英国游戏行业发展的事实概况和数据。

“Games as an industry never rests and 2019 has been no exception. We’ve seen hypercasual design shake-up the mobile space and arguably reach its peak this year, as this ‘pure’ ad-funded model seems to be starting to eat into its own profits. Then a game like Archero turns up showing that it’s possible to make ‘hybrid-casual’ games – with IAP too.

2. 行业观点

Encouragingly, the same study points to the fact that 94% of the UK’s 37.9 million gamers play mobile games; or 35.6 million players. In 2019 the UK also boasted what many assert as the world’s highest reliably recorded smartphone penetration at 82.9% – or 55.5 million people – demonstrating the potential for plenty of further growth.

根据最新统计，游戏贸易机构Ukie和创新基金会Nesta指出，英国的2285家游戏公司、154家服务型公司和107家大学培养的未来游戏制造商，其中有1510家将手游作为开发或服务目标。相较于该国国土面积而言，这是一个巨大的生态系统。

但英国的游戏制造商和发行商对2019年有何看法呢？ 2020年将为手游及其它市场带来哪些挑战和机会呢？我们就此询问了行业人士，下面是他们给出的答复：

Tallying up